Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
Funny enough, the popularity of Instagram is probably the number one cause of why instant-film is a thing again.
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The Fujifilm Instax Square SQ1 is the best and easiest way to shoot instant-film. The camera will automatically adjust shutter speed and flash output according to the ambient light conditions. And it shoots on a bigger format than its predecessor: square 86 by 72 mm film (3.4 by 2.8 inches) with the actual picture frame measuring 62 mm square (2.4 inches).
The camera switches on with a twist of the lens. For extreme ease of use, it only has two positions: one for subjects a foot (0.3 meters) or more away from the camera, and a new Selfie mode when you are between 12 and 20 inches (0.3 to 0.5 m) from the lens. There is even a small mirror on the front of the camera to help with framing your Selfies.
Not convinced yet, read this:
Automatic Exposure
This function automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output according to lighting conditions. It allows even those who are new to instant photography to take photos that are automatically properly exposed regardless of conditions, producing clearer and more vibrant instant prints on the spot.
One-Touch Selfie Mode
Along with its built-in selfie mirror, Instax Square SQ1’s One-Touch Selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by changing the position of the lens when activated. Activation is simple, by rotating the lens from ‘On’ to ‘Selfie’ mode.
New film options
Also accompanying the launch of the Instax Square SQ1 are two new Instax instant film varieties; Instax Square Rainbow film and Instax Square Monochrome film, designed so that Instax fans can bring even more creativity to their instant photography.
“With the new instax SQUARE SQ1, you bring the romance of film back into the day where the results are instant, and the memories are tangible,” said photographer, skateboarder, and creator Sierra Prescott. “I like that it’s compact enough that I can take it anywhere, durable enough to toss in my backpack. And with the new twisty selfie mode, wide enough to fit more of what I love in the frame. You get a fully developed, larger square print in 90 seconds and a deep vibrant color that I just love. It’s simple to use and a rad addition to every hang.”
The new Instax Square SQ1 will be available on September 30th for $120 and will come in blue, orange and white versions.
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