McDonald’s has finally revealed the much-anticipated McDonald’s Travis Scott Meal, but it’s not what you could have expected.
Two weeks ago an internal memo leaked announcing an upcoming collaboration between the fast-food giant and Travis Scott. It became a reality today. But the highly anticipated McDonald’s Travis Scott Meal has failed to impress.
Related | LEGO x LEVI’S Announce Unprecedented Collab
The McDonald’s Travis Scott Meal is, literally, the meal Travis Scott orders when eating at the fast-food restaurant: a standard Quarter Pounder with cheese topped with lettuce and bacon, a side of fries with BBQ sauce, a Sprite with extra ice, and… that’s it. There are no toys, collectible, limited-edition packaging, or anything more to it. The good news is that it retails for $6 only.
https://www.youtube.com/watch?v=8K0lnarZ0oQ
According to McDonald’s, the new “Cactus Jack” combo meal was inspired by Travis Scott’s go-to meal growing up in Houston adding that the rapper has for a long time been “a true McDonald’s fan.”
say Cactus Jack sent you
— McDonald's (@McDonalds) September 8, 2020
So why the hype? Well, despite the lack of surprise, this is still an event for McDonald’s. Travis Scoot is only the second celebrity to ever have gotten their name on a meal. And he follows the GOAT himself, Michael Jordan whose customized Quarter Pounder with bacon, no ketchup, and a special BBQ sauce was all the rage back in 1992.
The Travis Scott Meal is the first McDonald’s celebrity-branded meal since Michael Jordan in 1992 🌵🍟 pic.twitter.com/pUHfnXaQI9
— 808s & Car Shakes (@808andCarShakes) September 4, 2020
The Golden Arches brand also took this opportunity to share a fun video showing the usual orders of some famous people such as Kanye West, Magic Johnson, Millie Bobby Brown but also Hamburglar and the Invisible Man.
https://www.youtube.com/watch?v=_bO5mf8MQ7Y