LEGO x LEVI'S Announce Unprecedented Collab

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LEGO, the leading toy company, took to Instagram to tease a new and unprecedented collaboration with fashion brand Levi’s.

LEGO has been at the center of some very interesting collaborations recently.

After very successful collaborations with brands such as IKEA or Nintendo, LEGO seems unstoppable. Even more so as the brand just recently announced its upcoming collab with Levi’s. While not much information has been officially released about the brand collab, Levi’s shared a teaser on Instagram:

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Coming soon: Two iconic names, one colorful collaboration. ©2020 The LEGO Group.
A post shared by Levi's (@levis) on Sep 1, 2020 at 10:22am PDT

None of the brands have yet shared details of what products we can expect from the collaboration. However, spielwaren has recently shared photos of what the lineup could look like, ranging from a “Levis 501 with an embroidered LEGO logo, a denim jacket, dark T-shirts with a big red LEGO 2 × 4 brick with the Levi’s lettering on the brick, Sweaters, and hoodies flanked by the classic LEGO colors. There will also be a black sweater, several baseball caps, a bandana with LEGO Minifigure heads on it, and a fanny pack”.

As you can see below, it seems that most items also feature a malleable 6×6 plate which allows you to personalize your apparel with LEGO DOTS elements.