Often overlooked, the ‘Hamburger’ button could now get you a free Whopper as part of Burger King’s latest campaign in Chile.
Try it, there is a ‘Hamburger button’ right in the top right corner of this website.
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The ‘Hamburger button’ was designed by a guy named Norm Cox who was working for Xeros back in the 1980s. Cox called it a “road sign,” an “air vent” and a “container for contextual menu choices.” But let’s face it, hunger won, and now everyone calls it the ‘Hamburger button.’
And now, this little modern-day icon, often overlooked, is worth something: a free Whopper.
Burger King Chile is making it the centerpiece of its latest campaign. Browse the web (or stay on WeRSM, we are very cool after all.), find a ‘Hamburger’ menu (ours is in the top-right corner), take a screenshot, and DM it to the brand’s Instagram account. You will get a code for a free Whopper, including free delivery, because… well, COVID.
Burger King Chile, aiming at geeks and beyond, has latched onto this icon as the centerpiece of its new promotion. Take a snapshot of the “hamburger” on your screen, DM it to the brand’s Instagram and get a code for a free Whopper (plus free delivery).
Yes, Burger King is inviting fans to “exchange that burger icon for a real flame-grilled Whopper in order to stop seeing burgers everywhere and start enjoying them their way.”
As you have probably understood, this offer is only valid for consumers in Chile. But we applaud the simplicity and geekiness of the idea.
The campaign was created by Wolf BCPP in Santiago. The agency shares a few stats from which they got the idea for this activation: fast food sales have dropped nearly 11% since the pandemic-related lockdown, per the Chilean Chamber of Commerce, and internet traffic leaped by 40%, per Chilean telecom regulator Subtel.
Making 1+1=1 work, it was a beautiful idea to use one of the modern Internet’s biggest symbols to bring some delicious flame-grilled Whoppers to hungry Chilean in lockdown.