Zion 1, the first Zion Williamson Jordan sneaker, will be released on April 23, with more colorways dropping on May 5, May 19, and May 26.
Zion finally gets his own signature shoe, available in retail for $120.
Zion Williamson signed with Jordan Brand back in 2019. This month, Zion will be joining Carmelo Anthony, Chris Paul, and Russell Westbrook as the only active NBA players to have their own Jordan Brand shoe. He is also the first Gen-Z athlete in Jordan Brand history.
The Zion 1 was created for “the transcendent athletic possibility of the power forward’s game,” as the brand put it. It caters to Zion’s high-flying and powerful style of play, but also to his personal traits that make him a generational superstar.
“We knew that one of Zion’s main inspirations for the look of the shoe was superhero armor. But when we thought about an icon or symbol that could clearly draw out the shoe’s benefits, the ‘Z’ made perfect sense to us,” said Vianney de Montgolfier, Senior Footwear Designer, Jordan Sport. “It’s the letter for speed, it has the base for power, and it’s maybe the most distinguishable letter in the alphabet. There’s nothing else like it.”
The Zion Williamson Jordan sneaker is a basketball show before all. It is made to play the game. The tongue is made with ample padding and a unique stitching pattern to alleviate lace pressure and provide a snug fit. It offers protection, breathability, and freedom of movement.
The Zion 1 also introduces a new cushioning combination that pairs a full-length Air Strobel unit with a stacked, bottom-loaded Zoom Air unit. The sole’s design takes inspiration from the massive tires on Zion’s truck.
There will be four colorways available, the first of them, the “Gen” releasing on April 23. The “ZNA” will follow on May 5, and then “Noah” on May 19, and the “Marion” on May 26.
You managed to scroll all the way down, thank you. To reward you, here is a video of Zion Williamson himself, explaining the story behind the design of the Zion 1 “Noah”
Zion Williamson explains the “Noah” colorway of his Jordan Zion 1 — a tribute to his younger brother. pic.twitter.com/xDwMm2ImTs
— Nick DePaula (@NickDePaula) April 20, 2021
You might also like
More from Lifestyle
WhatsApp announced its first global brand partnership with Milwaukee Bucks forward and 2021 NBA All-Star MVP Giannis Antetokounmpo.
LEGO’s latest drop in the Marvel saga is Thor’s Hammer, Mjölnir, which is now available for pre-order for $99.99.
Horror movie 'requel' Scream got a temporary custom reaction on Twitter last week, paving the way for new promotional opportunities.