Facebook recently announced its Q3 2015 earning report and with it a change to the way that it would be redefining MAUs – Monthly Active Users – and the way in which they are counted.
Also Read: Now You Can Drive More Important Objectives With Instagram Ads
According to Facebook‘s Q3 2015 announcement, the network currently has 1.55 billion MAUs and for the first time it has surpassed the 1 billion DAUs (Daily Active Users) mark. That’s 1 billion daily users! Now the company is changing the way it counts MAUs, perhaps defining them more realistically, with a “cleaner metric”.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, Facebook doesn’t count third-party pings as MAUs anymore – thus, users that access social login websites and apps and share from there instead of actually accessing Facebook itself will not be counted as MAUs.
Previously, Facebook defined MAUs as
[quote] registered Facebook users who logged in and visited Facebook through our website or a mobile device, used the Messenger app (and is also a registered Facebook user) or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Now, this has been updated and is:
[quote]We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement.[/quote]
[wysija_form id=”5″]
More from Facebook
Facebook Is Getting Rid Of Messenger Codes
Facebook has announced that the Messenger camera will no longer support scanning Messenger Codes and businesses will have to rely …
Facebook Tests Text Effects For Posts
According to reports, Facebook is testing a new 'text effects' feature for News Feed posts that allows you to choose …
Facebook Brings 3D Photos To Android, Stories, And The Web
This week, Facebook 360 announced that it's bringing the ability to create and share 3D photos to Android devices, Facebook …
