The Definition of Monthly Active Users On Facebook Has Changed

Facebook recently announced its Q3 2015 earning report and with it a change to the way that it would be redefining MAUs – Monthly Active Users – and the way in which they are counted.

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According to Facebook‘s Q3 2015 announcement, the network currently has 1.55 billion MAUs and for the first time it has surpassed the 1 billion DAUs (Daily Active Users) mark. That’s 1 billion daily users! Now the company is changing the way it counts MAUs, perhaps defining them more realistically, with a “cleaner metric”.

Monthly Active Users on Facebook are now only those who actually visited the platform

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So, Facebook doesn’t count third-party pings as MAUs anymore – thus, users that access social login websites and apps and share from there instead of actually accessing Facebook itself will not be counted as MAUs.

Previously, Facebook defined MAUs as

[quote] registered Facebook users who logged in and visited Facebook through our website or a mobile device, used the Messenger app (and is also a registered Facebook user) or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement.[/quote]

Facebook’s DAUs (Daily Active Users) surpassed 1 billion for the first time!

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Now, this has been updated and is:

[quote]We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement.[/quote]

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#active users #DAUs #Facebook #Facebook Metrics #MAUs