Facebook recently announced its Q3 2015 earning report and with it a change to the way that it would be redefining MAUs – Monthly Active Users – and the way in which they are counted.
Also Read: Now You Can Drive More Important Objectives With Instagram Ads
According to Facebook‘s Q3 2015 announcement, the network currently has 1.55 billion MAUs and for the first time it has surpassed the 1 billion DAUs (Daily Active Users) mark. That’s 1 billion daily users! Now the company is changing the way it counts MAUs, perhaps defining them more realistically, with a “cleaner metric”.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, Facebook doesn’t count third-party pings as MAUs anymore – thus, users that access social login websites and apps and share from there instead of actually accessing Facebook itself will not be counted as MAUs.
Previously, Facebook defined MAUs as
[quote] registered Facebook users who logged in and visited Facebook through our website or a mobile device, used the Messenger app (and is also a registered Facebook user) or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Now, this has been updated and is:
[quote]We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement.[/quote]
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
