A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything.
The year is 2019, and the place is Rhayader, Wales. A local independent store – Hafod Hardware – has become an Internet sensation overnight as its home-made Christmas ad has taken over the Internet to become a viral sensation.
How did a hardware store, a place to buy nails, screws, paint, mouse traps, or perhaps a small French press coffee machine, beat the multi-million pound Christmas ads from major retailers across the UK? “It shows a nicer way of life.”
In this two-minute Christmas video, one can see a three-year-old Arthur waking up, brushing its teeth, eating breakfast and heading to the store for a day-long shift. He serves customers, decorates a Christmas tree, and takes care of business. Before he magically turns into his 30-year-old dad when picking up a tree to carry home for Christmas.
More than a million people have already watched the film, which cost £100 to make (the cost of hiring a studio for a friend to record the soundtrack).
“I think it has struck a chord because it’s such a simple message,” said Jones. “It’s real and it’s not saying: ‘Spend, spend, spend.’ I think you can tell it’s made by people who care about this business.”
— Hafod Hardware (@HafodHardware) December 2, 2019
It’s not a Christmas miracle, but a strong reminder that emotions are what conveys a message, not CGI and multi-million-pound productions.
You might also like
More from Featured
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The Associated Press will launch a new NFT photography marketplace on January 31, built by blockchain technology provider Xooa.
Microsoft started rolling out its Walkie Talkie feature to all Teams users last week. The feature had so far only been …
Horror movie 'requel' Scream got a temporary custom reaction on Twitter last week, paving the way for new promotional opportunities.