A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything.
The year is 2019, and the place is Rhayader, Wales. A local independent store – Hafod Hardware – has become an Internet sensation overnight as its home-made Christmas ad has taken over the Internet to become a viral sensation.
How did a hardware store, a place to buy nails, screws, paint, mouse traps, or perhaps a small French press coffee machine, beat the multi-million pound Christmas ads from major retailers across the UK? “It shows a nicer way of life.”
In this two-minute Christmas video, one can see a three-year-old Arthur waking up, brushing its teeth, eating breakfast and heading to the store for a day-long shift. He serves customers, decorates a Christmas tree, and takes care of business. Before he magically turns into his 30-year-old dad when picking up a tree to carry home for Christmas.
More than a million people have already watched the film, which cost £100 to make (the cost of hiring a studio for a friend to record the soundtrack).
“I think it has struck a chord because it’s such a simple message,” said Jones. “It’s real and it’s not saying: ‘Spend, spend, spend.’ I think you can tell it’s made by people who care about this business.”
Here it is, the Hafod Hardware Christmas Advert 2019 #BeAKidThisChristmas pic.twitter.com/ThoZPKYuyt
— Hafod Hardware (@HafodHardware) December 2, 2019
It’s not a Christmas miracle, but a strong reminder that emotions are what conveys a message, not CGI and multi-million-pound productions.
You might also like
More from Featured
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Levi’s Turns to AI-Generated Models to Increase Diversity
Levi's announced it will begin testing AI-generated models in a bid to increase diversity in its online shopping experience. The …
This Brazilian Driving School Advertises Itself In Brillant GTA Style
This Brazilian driving school found fame with a fantastic GTA-inspired video produced and edited by Anderson Mascarenhas.The rules of marketing …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
Unleashing the Purr-fect Art: Meet The AI Artist Who Transforms Famous Characters Into Adorable Cat Portraits
It's just purr-fect. AI Dreams has published a series of cat portraits representing famous pop-culture characters with the help of …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
IKEA Creates Unlivable In-Store Room Sets To Raise Awareness About Homelessness
Forget the usual dream kitchens and living spaces, IKEA’s ‘Real Life Roomsets’ show off the reality of life in temporary …