A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything.
The year is 2019, and the place is Rhayader, Wales. A local independent store – Hafod Hardware – has become an Internet sensation overnight as its home-made Christmas ad has taken over the Internet to become a viral sensation.
How did a hardware store, a place to buy nails, screws, paint, mouse traps, or perhaps a small French press coffee machine, beat the multi-million pound Christmas ads from major retailers across the UK? “It shows a nicer way of life.”
In this two-minute Christmas video, one can see a three-year-old Arthur waking up, brushing its teeth, eating breakfast and heading to the store for a day-long shift. He serves customers, decorates a Christmas tree, and takes care of business. Before he magically turns into his 30-year-old dad when picking up a tree to carry home for Christmas.
More than a million people have already watched the film, which cost £100 to make (the cost of hiring a studio for a friend to record the soundtrack).
“I think it has struck a chord because it’s such a simple message,” said Jones. “It’s real and it’s not saying: ‘Spend, spend, spend.’ I think you can tell it’s made by people who care about this business.”
— Hafod Hardware (@HafodHardware) December 2, 2019
It’s not a Christmas miracle, but a strong reminder that emotions are what conveys a message, not CGI and multi-million-pound productions.