The 10 Best 6-Second Ads On Youtube

YouTube has released an Ads Leaderboard ranking the top 6-second brand ads that were shown on its platform.

The Ads Leaderboard regroups the top 6-second ads that were shown on YouTube between July 2017 and July 2018. The rankings were determined by a combination of a creative rating survey led by Ipsos, and an algorithm that factored in views and engagement on the video ads.

In a commentary, YouTube explained that most of the ads which scored high in this ranking were specifically created for the 6-second format.

So if you thought you could repurpose any content for any format, maybe it’s time to review your content strategy.

The top 10 6-second YouTube ads for this year are:

1. Reese’s – Egg Season

Brand: Reese’s
Creative Agency: Anomaly
Media Agency: Universal McCann

2. K9 Advantix® II Flyswatter Commercial

Brand: BayerUS
Creative Agency: VML
Media Agency: Consumer Orbit

3. Rice Krispies Treats Holiday Santa Sleigh

Brand: Rice Krispies
Creative Agency: Leo Burnett
Media Agency: Starcom

4. How Does Keebler Make Each Perfectly Fudgy Fudge Stripes Cookie a Masterpiece?

Brand: Keebler
Creative Agency: Leo Burnett
Brand Agency: Starcom

5. 2018 Gorilla Tape Commercial

Brand: Gorilla Glue
Media Agency: Empower Media Agency

6. Sargento® 100% Real Natural Cheese Slices

Brand: Sargento Cheese
Media Agency: iCrossing Chicago

7. Duracell | Slamtone

Brand: Duracell
Creative Agency: W+K
Media Agency: Spark

8. SONIC Cookie Jar Shakes “Marriage” Bumper

Brand: Sonic Drive-In
Media Agency: Zenith Atlanta

9. The BBQ Pizza Stack

Brand: Pringles U.S.
Creative Agency: Grey
Media Agency: Starcom

10. Dominos A Little Of This

https://www.youtube.com/watch?v=Igs-Q-3wc2o

Brand: Domino’s Pizza
Creative Agency: CP&B

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