YouTube has released an Ads Leaderboard ranking the top 6-second brand ads that were shown on its platform.
The Ads Leaderboard regroups the top 6-second ads that were shown on YouTube between July 2017 and July 2018. The rankings were determined by a combination of a creative rating survey led by Ipsos, and an algorithm that factored in views and engagement on the video ads.
In a commentary, YouTube explained that most of the ads which scored high in this ranking were specifically created for the 6-second format.
So if you thought you could repurpose any content for any format, maybe it’s time to review your content strategy.
The top 10 6-second YouTube ads for this year are:
1. Reese’s – Egg Season
Brand: Reese’s
Creative Agency: Anomaly
Media Agency: Universal McCann
2. K9 Advantix® II Flyswatter Commercial
Brand: BayerUS
Creative Agency: VML
Media Agency: Consumer Orbit
3. Rice Krispies Treats Holiday Santa Sleigh
Brand: Rice Krispies
Creative Agency: Leo Burnett
Media Agency: Starcom
4. How Does Keebler Make Each Perfectly Fudgy Fudge Stripes Cookie a Masterpiece?
Brand: Keebler
Creative Agency: Leo Burnett
Brand Agency: Starcom
5. 2018 Gorilla Tape Commercial
Brand: Gorilla Glue
Media Agency: Empower Media Agency
6. Sargento® 100% Real Natural Cheese Slices
Brand: Sargento Cheese
Media Agency: iCrossing Chicago
7. Duracell | Slamtone
Brand: Duracell
Creative Agency: W+K
Media Agency: Spark
8. SONIC Cookie Jar Shakes “Marriage” Bumper
Brand: Sonic Drive-In
Media Agency: Zenith Atlanta
9. The BBQ Pizza Stack
Brand: Pringles U.S.
Creative Agency: Grey
Media Agency: Starcom
10. Dominos A Little Of This
https://www.youtube.com/watch?v=Igs-Q-3wc2o
Brand: Domino’s Pizza
Creative Agency: CP&B
You might also like
More from Youtube
YouTube Launches Audio Ads To Help Advertisers Reach Listeners
YouTube has announced audio ads, its first ad format designed to connect brands with podcast or music listeners.
YouTube Cancels Rewind 2020
2020 has been a terrible year and YouTube wants you to forget it. That's why there will be no YouTube …
YouTube Music Playlists Just Got An Upgrade
YouTube has announced five new improvements for YouTube Music playlists, making it easier for users to create, discover, and share …
David Blaine’s Latest Stunt Will Air Exclusively On YouTube
David Blaine announced Ascension, his first major stunt in a decade; an online-only event to take place exclusively on his …
TheirTube Shows You What It’s Like In Someone Else’s YouTube Filter Bubble
TheirTube is a YouTube filter bubble simulator showing you the videos that are recommended on six different personas' accounts.
YouTube Launches New Analytics For Artists Dashboard
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
YouTube Introduces BrandConnect, A Platform For Creators And Brands To Collaborate
YouTube has announced it's evolving its FameBit platform to YouTube BrandConnect, making it easier for creators and brands can collaborate.
YouTube To Introduce A New Shoppable Ad Format
YouTube announced the launch of a new direct response ad format that will make YouTube video ads more "shoppable."
Google Helps Advertisers Discover And Secure Streaming Content Ad Inventory
Google has announced a series of tools in Display & Video 360 that make it easier for media buyers to …
