YouTube has released an Ads Leaderboard ranking the top 6-second brand ads that were shown on its platform.
The Ads Leaderboard regroups the top 6-second ads that were shown on YouTube between July 2017 and July 2018. The rankings were determined by a combination of a creative rating survey led by Ipsos, and an algorithm that factored in views and engagement on the video ads.
In a commentary, YouTube explained that most of the ads which scored high in this ranking were specifically created for the 6-second format.
So if you thought you could repurpose any content for any format, maybe it’s time to review your content strategy.
The top 10 6-second YouTube ads for this year are:
1. Reese’s – Egg Season
Brand: Reese’s
Creative Agency: Anomaly
Media Agency: Universal McCann
2. K9 Advantix® II Flyswatter Commercial
Brand: BayerUS
Creative Agency: VML
Media Agency: Consumer Orbit
3. Rice Krispies Treats Holiday Santa Sleigh
Brand: Rice Krispies
Creative Agency: Leo Burnett
Media Agency: Starcom
4. How Does Keebler Make Each Perfectly Fudgy Fudge Stripes Cookie a Masterpiece?
Brand: Keebler
Creative Agency: Leo Burnett
Brand Agency: Starcom
5. 2018 Gorilla Tape Commercial
Brand: Gorilla Glue
Media Agency: Empower Media Agency
6. Sargento® 100% Real Natural Cheese Slices
Brand: Sargento Cheese
Media Agency: iCrossing Chicago
7. Duracell | Slamtone
Brand: Duracell
Creative Agency: W+K
Media Agency: Spark
8. SONIC Cookie Jar Shakes “Marriage” Bumper
Brand: Sonic Drive-In
Media Agency: Zenith Atlanta
9. The BBQ Pizza Stack
Brand: Pringles U.S.
Creative Agency: Grey
Media Agency: Starcom
10. Dominos A Little Of This
https://www.youtube.com/watch?v=Igs-Q-3wc2o
Brand: Domino’s Pizza
Creative Agency: CP&B
You might also like
More from Youtube
YouTube Adds Guided Support For Community Guideline Violations
YouTube has updated its review process to provide creators with specifics about the reportedly violative video and facilitate a resolution.
YouTube Announces #YouTubeBlack Voices Creator Class Of 2022
YouTube's second edition of its $100 million #YouTubeBlack Voices Fund has announced 135 worldwide winners.
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.
YouTube Significantly Improves User Experience On TVs
Google has announced new features that improve the user experience on its TV app, to save users time when using …
YouTube Is Enhancing Its Studio Mobile App
YouTube Studio is bringing its mobile app in line with its desktop version for creators to better manage their channels …
YouTube Introduces New Tools And Features In Support Of Shorts
YouTube's product development team has announced the addition of several updates that will enhance the creation and experience of Shorts.
YouTube Launches Three New Creator Features
YouTube has expanded channel permissions, added customizable text in chapters and links to places mentioned in a video.
YouTube To Fix Systemic Errors In How It Handles Copyright Claims
YouTube issued a transparency report highlighting that 2.2 million copyright claims have incorrectly caused creators a loss of revenue.
YouTube Lists Top 10 Best US Creators And Videos of 2021
Since end-of-year Rewind was canceled, YouTube is offering another way to celebrate 2021's most successful creators and their works.
