Well, Mad Men (and Women) of the modern era it seems your time may very well be running out! Advertising agency mistrust is at an all-time high.
According to the Edelman Trust Barometer survey of 2018, trust in social media platforms has decreased, while trust in traditional news and journalism has bounced back.
There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …
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