Facebook is testing several new ways to create custom audiences. Among them, the ability to create custom audiences from store visits. While there hasn't even been official confirmation of the test from Facebook, it has been …
Facebook has just introduced a new Offline Conversion solution to help marketers better understand the attribution of offline conversions from their lead ads. One of the most important parts of running Facebook Ads campaigns is being …
A big challenge for local brick-and-mortar businesses these days, is how to measure how their online ad campaigns affect offline actions such as shop visits and in-store sales. To help them, Facebook has announced three …
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