Twitch and Moat by Oracle Data Cloud have announced a new analytics and measurement tool that extends Moat measurement to Twitch’s SureStream video ads.
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Oracle announced this week that GIPHY will now use Oracle Moat to measure ad delivery, viewability, and invalid traffic for branded GIFs.
Snapchat has never been really keen to share analytics and insights. But now, in a partnership with Moat, the white ghost company will let advertisers how well their video ads perform.The new viewability score is validated …
Back in 2014, Atlas introduced "people-based marketing," the idea that people are at the central to the decisions advertisers make. At the foundation of people-based marketing is accurate measurement. And that's why Atlas is now shifting its focus onto …
Advertisers on any advertising channel always want to know that their adverts are being seen, and how much they are being seen. They also want to know that their metrics are accurate. To address this …
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