A big challenge for local brick-and-mortar businesses these days, is how to measure how their online ad campaigns affect offline actions such as shop visits and in-store sales. To help them, Facebook has announced three …
We've been expecting Facebook to enter Yelp's territory for a while now, and it seems now is the time. Facebook is building, and now testing, a new feature that allows users to search, and get recommendations …
Facebook's Page Insights are great to find out about the people that are interested in your brand. But what if a local business wanted to find out more about the people nearby? Because understanding your …
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