Facebook’s Page Insights are great to find out about the people that are interested in your brand. But what if a local business wanted to find out more about the people nearby? Because understanding your audience helps you cater for it better, right? Well, Facebook is now launching Local Insights for Local businesses.
Also Read: Facebook Makes Local Awareness Ads Dynamic For Multiple Locations
Say you wanted to find out which the busiest times of the day or the busiest times of the week. Now you can have a look at Local Insights and get “aggregate demographics associated with the people nearby”, allowing you know people a lot better and allow you to serve them better. They allow you to know when people are more likely to visit your business and some things about their age and gender, and whether they are tourists or local residents. Knowing who the people are in your vicinity allows you to connect with them with the right marketing activities.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It’s a “no brainer” that Local Insights will be used heavily by the same businesses that will be using Local Awareness Ads and the new functionalities added to them recently. Advertisers will see the percentage of people in their vicinity who have seen their ads, thus providing important knowledge on the need to optimise their campaigns. Optimising their campaigns and being able to reach more people nearby will hopefully then lead to them accomplishing their business goals more effectively.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
If Local Insights sound scary to you, Facebook assures users that they were built with “privacy as a top priority and only includes data from people who have location services enabled to show trends about people near businesses”. Data is of course anonymous and Insights only include aggregate data, percentages and not absolute numbers. Local Insights will be available to Pages in the US in the next few weeks.
You might also like
More from Facebook
Facebook Jumps Into Audio With New Features, Tools, And Monetization Options
Facebook has announced several new audio features, tools, and monetization options to capitalize on the audio chat trend.
Facebook Now Lets You Transfer Posts And Notes To Google Docs, Blogger, And WordPress
Facebook is extending its data portability options, allowing you to now transfer posts and notes to Google Docs, Blogger, and …
The Oculus Quest Platform Now Supports Premium Content Subscriptions
As VR content expands beyond gaming, Facebook is bringing support for subscriptions on the Oculus Quest platform.
Facebook Sparked Is A New Type Of Speed Dating App
Facebook Sparked, a video speed dating app, is being tested as part of Facebook NPE team's exploration of the future …
Facebook Brings Zoom Meetings To Portal TV
After adding support on Portal Mini, Portal, and Portal+ Facebook is now adding Zoom and GoToMeeting to Portal TV as …
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.