Why use still images for your Facebook ads when you can make a few simple changes and turn them into video ads instead? That's the logic behind Facebook Creative Shop's 'Create to Convert' framework.
The ways in which people consume video is changing and so Facebook is updating its video ad metrics to reflect this.
Facebook wants to make its ads available to all users and all advertisers across the globe and increase its share in the ads revenue pie. Given that most of the world is operating on slow internet connections, releasing an …
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