Facebook is introducing an easier way for advertisers to maximise their campaign results, with budget optimisation at the campaign level. Up until now, budgets on Facebook ad campaigns took place at the ad set level, and …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
In case you haven’t noticed it yet, the latest trend on the internet is the ALS Ice Bucket Challenge which has recently intrigued many celebrities to participate. The main way it was spread was through Facebook. ALS stands for Amyotrophic …