Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
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Pinterest has shared a guide with suggestions to help brands create better content for Pinners during the COVID-19 pandemic.
2018 hasn't been an easy year for Facebook, but its one-size-fits-all approach to content moderation and its unwillingness to make deep changes are landing the Social Network in hot water.
Roseanne Barr went on one too many racist Twitter rants, before trying to save face by blaming it on sleep aid Ambien. But the Sanofi, the company that makes the drug was having none of …
Just a few days ago, we wrote about the collaboration of Google and Twitter, which will bring relevant tweets and accounts, whenever a Google search is performed. Today, we will try to dig a little …
What makes social media? Sharing with friends and helping each other, right? So now imagine this, you are out shopping when you find the perfect outfit for you best friend. What do you do? You …
Instagram built its success by knowing how to use the major social media platform to spread its content and build its awareness. In fact, most of us, when we upload a pic on Instagram, we …
Social media is fast becoming the best and most cost-effective medium for businesses to reach their audiences. Due to the 24/7 nature of the medium, you can now reach your customers at any time, and whether …
It hasn't been a long time since Twitter became the place for people to get across important information in emergency situations. In essence, Twitter naturally became a place to share and spread local, national, or …
"Crisis, crisis, crisis". Nowadays, this is the most repeated word after "Love" or "Facebook". Love hurts, but Facebook or Twitter or any Social Media can hurt your business a lot. After all, we are dealing …
We've all seen examples of social media eruptions burying companies in wave after wave of bad news. Amazingly, major corporations still struggle as often as not in their management of crises online. Sometimes, the corporations …
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7 Safe Steps To Manage Negative Comments
Your business is on social media, You have your content all figured out, your social profiles are growing, you're on top of things. And one day, IT happens: some angry customer leaves a negative comment …