Would you be able to draw the logos of world famous brands like Starbucks, Apple, Burger King or even Foot Locker? You would like to think so wouldn't you? Well, this experiment shows that very …
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it? Facebook …
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