Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you test multiple variations of non-ad video posts.
Facebook has added a new Experiments section in Ads Manager that includes multiple types of tests previously available from Test and Learn, and Split Test.
Facebook is expanding its test of a new A/B testing tool for organic posts, with at least five major publishers already using it.
According to reports, Facebook is experimenting with a new option that will allow Page admins to A/B test their posts.
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