TAG Heuer And Super Mario Team Up On Limited Edition Watch

Swiss luxury watchmaker TAG Heuer is about to drop a Super Mario-inspired limited edition Wear OS smartwatch.

Last week, TAG Heuer tweeted about a new collaboration with Nintendo’s Super Mario brand for a new extremely limited-edition timepiece that’s about to drop this week.

The timepiece – a version of TAG’s Connected Wear OS smartwatch – will be produced in 2,000 pieces and is meant to be released on July 15. The price? A cool $2,150 USD.

According to the watchmaker’s site, Mario’s “upbeat and active personality will encourage wearers of this smartwatch to enjoy moving,” with the dial becoming “livelier and more animated the more the wearer is active.”

The watch also offers a “gamification rewards system” that shows the wearer various animations as they achieve percentages of their daily steps target – 25, 50, 75, and 100%. Each animation contains elements from the Super Mario universe – i.e., a Super Mushroom, Pipe, Super Star, and Goal Pole.

Swiss luxury watchmaker TAG Heuer is about to drop a Super Mario-inspired limited edition Wear OS smartwatch.

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There are other Mario details on the watch, as well. A crown logo and bezel completion line in Mario red, as well as various symbols like an engraved letter M on the strap buckle and “TAG Heuer x Super Mario Limited Edition” engraved at the back.

You’ll be able to buy it with one of two different straps – black leather and red rubber.

Apart from these details, the watch is pretty much identical to TAG’s Connected Wear OS smartwatch.