The Holidays are just around the corner and Starbucks festive AR landed on Instagram today, bringing to life four limited edition cup designs, available at your favorite coffee shop.
For many Starbucks aficionados, sharing their holiday-themed cups on social media not only is a tradition, it marks the beginning of the festive season. Adding AR to add a new layer of fun and interactivity seems like a great decision.
To join the fun, open Instagram on your phone, navigate to the Starbucks profile, and click on the effect gallery (that’s the third button on the left, right above the grid photos). Then select the AR effect and click on “try it” in the bottom left corner to open your camera. The rest is up to you: point the camera at one of the four limited edition Starbucks cups and “watch the magic unfold” before your eyes.
The Starbucks holiday-themed AR effect was built using Facebook’s Spark AR platform, including new computer vision technology that lets the camera identify which of the four cups it’s looking at to trigger the correct effect. Target tracking lets the camera track the cup’s location within its field of view and anchor the AR content onto it.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …