The Holidays are just around the corner and Starbucks festive AR landed on Instagram today, bringing to life four limited edition cup designs, available at your favorite coffee shop.
For many Starbucks aficionados, sharing their holiday-themed cups on social media not only is a tradition, it marks the beginning of the festive season. Adding AR to add a new layer of fun and interactivity seems like a great decision.
To join the fun, open Instagram on your phone, navigate to the Starbucks profile, and click on the effect gallery (that’s the third button on the left, right above the grid photos). Then select the AR effect and click on “try it” in the bottom left corner to open your camera. The rest is up to you: point the camera at one of the four limited edition Starbucks cups and “watch the magic unfold” before your eyes.
The Starbucks holiday-themed AR effect was built using Facebook’s Spark AR platform, including new computer vision technology that lets the camera identify which of the four cups it’s looking at to trigger the correct effect. Target tracking lets the camera track the cup’s location within its field of view and anchor the AR content onto it.
You might also like
More from Instagram
Facebook Messenger And Instagram Add Disappearing Messages Feature
Facebook has announced a new 'vanish mode' on Messenger and Instagram that lets you send spontaneous messages that disappear automatically.
Instagram Announces Exclusive Post Malone Show On Watch Together
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
Instagram Adds Reels And Shop Tabs To Its Home Screen
Instagram is updating the design of its home screen for the first time in years to give Reels and Shop …
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …
You Can Now Go Live For Up To 4 Hours On Instagram Live
Instagram announced it's increasing the time limit for live streams to 4 hours, letting creators run longer live events without …
Age-Gating Can Now Be Applied To Specific Posts On Instagram
Age-gating on Instagram can now be applied to specific branded content posts on Business and Creator accounts.
Instagram Cracking Down On Influencers Who Don’t Disclose Paid Partnerships
Instagram is making changes to crack down on influencers who don't disclose paid partnerships with brands.
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
Instagram Brings Shopping Features To IGTV
Instagram has announced the expansion of Instagram Shopping on IGTV; will soon start testing shopping features within Reels.
