Spotify is no longer just a music-streaming service. The company has just announced two acquisitions that make it a leading platform for podcast producers and creators.
On Wednesday this week, Spotify announced the acquisition of Gimlet Media Inc. and Anchor. Gimlet is among the most popular podcast production companies, and Anchor is a platform which helps creators produce and publish their podcasts.
Gimlet was founded in 2014 by Alex Blumberg and Matthew Lieber and it has since raised over $40 million in consecutive Seed, Series A and B funding rounds. In 2017, British advertising group WPP invested $5 million in return for a stake at the company. Gimlet is home to many popular and award-winning podcasts such as Reply All, StartUp, Science Vs, Crimetown and many more. Its creative arm, Gimlet Creative works with brands to create sponsored podcasts; among them eBay, Tinder, Virgin Atlantic, Lyft and Squarespace.
Anchor is a platform for creators to record, upload, host and publish their podcast from anywhere. It provides a full suite of recording, editing, publishing and monetizing podcasts. Anchor claims that 1 out of 3 podcasts are created using its platform.
This is a powerful move by Spotify which has spent over $230 million to acquire both companies and is also planning to spend even more to strengthen its podcasts offering. According to the announcement: “With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.”
You might also like
More from Tech
Adobe Announces Express Content Scheduler
Adobe has announced Adobe Express Content Scheduler, a new tool to help social media managers make, plan, preview, and publish …
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
OpenSea Brings Verified Customer Service To Fight Discord Scammers
Leading NFT marketplace OpenSea has partnered with Metalink to gate out hacks on its Discord.
Jaguar Land Rover Integrates Alexa In New Vehicles
Jaguar Land Rover is adding Alexa into its latest software update, letting drivers control navigation and music, make calls, manage …
YouTube Is Looking To Innovate Its Product Offering With NFTs And DAOs
YouTube CEO Susan Wojcicki hinted at the possibility that YouTube will expand its range of creator offerings to include NFTs.