Sony has taken over one of the most iconic London Underground stations to mark the launch of the PS5 in the UK.
The four main exits of Oxford Circus’ station bore the famous Playstation shapes for 48 hours.
Related | Lenovo Wants To Remind You Of How Fun Weekends Used To Be
Sony went big to launch the new Playstation 5 in the UK. For 48 hours, the brand took over the main four exits of the iconic Oxford Circus underground station, rebranding the traditional red and blue roundels with Playstation shapes, the ones you will find on the PS5 DualSense controller.
https://twitter.com/Geoffdx/status/1329060852260081665
Fun details, each of these four entrances are only steps away from London’s Microsoft store.
The PR stunt will last 48 hours in Oxford Circus and also include rebranding throughout the underground station. The activation, however, extends further with the rebranding of fours stations across London: Mile End station is now called Miles End, in a nod to Marvel’s Spider-Man: Miles Morales. Lancaster Gate is now Ratchet and Clankaster Gate, Seven Sisters was renamed into Gran Turismo 7 Sisters, and West Ham into Horizon Forbidden West Ham. These four stations’ rebranding will continue all the way until December 16th.
It is not the first time that Transport for London (TfL) has collaborated with brands to rebrand Underground stations. Amazon briefly renamed Westminster to Webminster back in 2017 to mark the launch of its London data center. Canada Water tube station was also temporarily rebranded as Buxton Water for the London Marathon in 2015.
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
