According to recent reports, Snapchat is working on a gaming platform for developers – and is planning to launch it next month.
Ever heard of “Project Cognac?” Great, me neither. Apparently, that’s the code name for Snap Inc.’s rumoured gaming platform for developers, the launch of which is planned to take place on April 4, at the company’s first summit with content partners and developers. A source familiar with Snap’s plans also told the Cheddar that “video initiatives like more original shows will also be announced” at the event.
While Snap declined to comment on the news, in its report, Cheddar explains that the invitation to the event has a tagline that says “Less talk. More play.” If that’s not glaringly obvious, then I don’t know what is.
In any case, Snap’s interest in gaming has been well-documented up until now. Apart from the launch of its AR-powered Snappables launched last year, the company also bought Prettygreat (a small Australian gaming studio), and PlayCanvas (a web-based game engine startup).
Also, according to a Business Insider report from when Chinese tech giant Tencent bought 10 percent of Snaps shares in 2017, there was a clear plan for the mobile gaming angle.
We’ll just have to wait until April 4 to find out exactly what Snap has in store.
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