Snapchat is going full-AR lately, and its latest AR feature – rolling out on iOS and Android this week – could really give competitors a run for their money.
This week, Snap is introducing Snappables – “new Lenses for playing augmented reality games with your friends.” Confused? Well, let me explain. Snappables are basically just interactive AR Lenses (they even live in the same place), but they’re also “shared AR experiences,” as they allow you to challenge friends, or invite them to take place in multiplayer games. All you have to do is choose a Snappable from your Lenses, and invite your friends to play along, or challenge them to break your top score.
Easily controlled by touch, motion, and facial expressions, Snappables allow you to “fight aliens, start a rock band, play basketball, and more” with your friends, or against them. If you tend to get bored of the same games all the time, you will be happy to know that new Snappables will be released every week.
A Snap company spokesperson explained: “We see Snappables as just the very beginning of a new type of AR experience on Snapchat. Up until today, lenses have been about transforming your look or the world around you through content. Snappables invite you to become a part of another world and share that world with your friends.”
You might also like
More from Snapchat
Snapchat's free Snap Focus course helps you master advertising on its platform and complete your Snapchat Advertising Essentials certification.
At Snap's Partner Summit, Snapchat debuted Minis, a collection of lightweight third-party apps that come to life inside the app's …
Snapchat has announced it will no longer promote Donald Trump's Stories on its Discover homepage. His public account won't be …
Snapchat has announced a new augmented reality lens created in collaboration with world-renowned British artist Damien Hirst.
The entire cast of long-running hit sitcom The Fresh Prince of Bel-Air reunited on Will Smith's original show on Snapchat.
Snapchat added App STories to the Snap Kit toolset for developers to begin incorporating Snapchat Stories into their apps.