There are two sides that make up the success of any platform. One – its users. The other – the publishers that offer content to users and keep them engaged. Platforms, especially ones like Snapchat, need to keep their publishers happy. Snapchat is planning to do just that – the company is working on how to boost traffic to its publishers on “Discover”.
Also Read: Snapchat’s Discover Feature Is A Hit Among Publishers
How is Snapchat going to do this? Well, according to a report from Re/code, it has been “telling publishers using Discover that it plans to let its 100 million daily active users subscribe to their favourite channels”.
These publishers are massive, and have some big media companies behind them… Vice, ESPN and CNN for example. At the moment, in order for users to find their content, they need to actively search within Discover. Some are actually appearing in the Stories section, but most are on an entirely separate page.
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According to the report, Snapchat is looking to do this around May, but since nothing is actually announced yet, it is probably not so final. However, the above is not the only change that Snapchat is looking to make. Apparently, the company is looking at ways to make a publisher’s profile a lot more visually appealing – replacing the current “circular logo with a magazine-like image that rotates each day depending on that publisher’s content”.
As you can probably guess, this change aims to generate clicks and traffic.
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Either way, the major change is allowing users to subscribe to content, and thus be able to access it easily. After all, the Stories page generates most of the traffic. We will keep track of this rumour and report back to you when there is more information.
What do you think about this development?