Snapchat’s music library just got a huge boost with music from Universal Music Group’s catalog, following a deal with the publisher.
Sharing a “musical” moment on Snapchat just got a little more fun. Snap Inc. has announced a multi-year deal with Universal Music Group, one of the biggest global music corporations, to include their artists’ music in the app’s library, used for Sounds, Lenses, Spotlight, and more.
Snap’s repertoire of music partners already included Warner Music Group, Sony Music Publishing, and others.
The Snapchat community collectively shares more than 5 billion Snaps every day. With the new music expansion, many of those Snaps will now be able to include more popular tracks, making video creations and communication more expressive and music recommendations to friends more personal.
The announcement comes after Snapchat launched Sounds in October last year. The feature, available globally on Android and iOS, allows users to add licensed music to their Snaps easily. The feature has become hugely popular, with Snapchatters creating 521 million videos with music that have now been watched over 31 billion times.
More recently, the company rolled out new features such as Search and Shortcuts to add Playlists that help Snapchatters quickly find the right Sound. Snapchat says that its continuously growing Playlists will focus on genres, moods, and moments relevant to the community and songs that are trending on Snapchat.
In February this year, TikTok also signed a deal with Universal Music to include its artists’ tracks on the video platform.
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.