Snapchat has announced it will no longer promote Donald Trump’s Stories on its Discover homepage. His public account won’t be removed.
“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” a spokesperson for parent company Snap explained. “Racial violence and injustice have no place in our society, and we stand together with all who seek peace, love, equality, and justice in America.”
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The decision was made over the weekend and first reported by the New York Times: Trump’s Snap Stories will no longer be promoted on Snapchat’s Discover homepage.
Snap explained that social media platforms have a responsibility to their users to show them public content that will enhance their experience, adding that the Discover page on Snapchat is not a “town square” where anyone can speak publicly to all users.
His public account, however, will not be removed.
The move follows Twitter’s decision to issue public notices on Trump’s tweets last week, before going as far as removing his content, saying the tweets violated its policies about the “glorification of violence.”
Trump has yet to respond to Snapchat’s decision publicly. Knowing what happened after Twitter removed his tweets, once could expect a similar reaction.