Snapchat this week announced ‘Instant Create’ a new and easy way for advertisers to create ads on Snapchat – in just three simple steps.
Advertising on Snapchat just got easier. Businesses who want to advertise on the app can now do so with an easy-to-use tool called ‘Instant Create’ within the Snapchat Ads Manager. All they have to do is sign up for an ad account, then select an objective (increase web visits, app installs, or app visits), enter their business website, and choose the targeting for their campaign.
When creating a campaign, advertisers will now have two options to choose from; Instant Create or Advanced Create. Advanced Create lets them create more complex campaigns with multiple Ad Sets, and Instant Create offers a more simplified way to create campaigns with just one single ad.
Instant Create is simpler, but it’s also more limited, in that advertisers can only create Snap Ads with it, while Advanced Create lets them take advantage of other formats as well.
Instant Create offers some other useful features, though. For example, the ability to input a URL and have Instant Create pull in photos directly from a website (to help create an ad as quickly as possible) for the ‘web visits’ objective. Of course, advertisers also have the option to choose from imported images or uploading a new one. The former would allow them to quickly set up campaigns, without having to search for creatives.
Finally, Instant Create also “includes a streamlined ad creation flow” that uses some of Snapchat’s “most popular templates and simplified ad detail options.” This allows advertisers to publish engaging creative without having access to further design resources.
Instant Create is now available to all advertisers within the self-service Ads Manager, and it’s a great little tool to help small businesses easily get started with Snap Ads while removing friction and decreasing the time and creative investment necessary to get started.