You know that dancing hot dog you love so much on Snapchat? Well, now you can buy it, as Snapchat has launched its own in-app store.
Snapchat may have found its new role as the e-commerce platform for the younger generation. It was never really keen on advertising as its main revenue channel, and its hardware adventures did not turn out to be the expected success, so it seems like Snap has been looking for a new way to monetise. And its new in-app store might just be the right thing.
You will find the Snap Store within the Discover tab. For now, the in-app store only sells Snap merchandise, but this is surely a way for the company to test and tease in more brands. As soon as you arrive on the store, you are warned that “Items may disappear… so if you like what you see, swipe up to buy it!” That’s actually a good fit to Snapchat’s ephemeral approach to everything. Right now, the hot thing to buy (pun intended), is that dancing hot dog that everyone is talking about.
Many of the current items for sale are already sold out, but worry not, Snap intends to drop new products in its store every week, with the next ones coming just 3 days from now! If you’re scared to miss out (damn that FOMO!), you can swipe up and subscribe so you will be informed of each new product drop.
All in all, this is super cool. Not only because we get to buy awesome Snap merch, but especially because it teases how Snap intends to host more brands on its in-app store. I love the UX, I think it is smooth, and super easy on the user. I’m a fan. And yes, I bought that dancing hot dog plush.
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