To help brands connect with top creators on its platform, Snapchat is launching a new pilot program called “Snapchat Storytellers.”
Snapchat finally figured out it should be bringing creators and brands together and is now making its first step into the influencer game. In a surprise move this week, Snap Inc is launching a new pilot program called “Snapchat Storytellers” to feature some of its most active and popular creators who will help brands create content for Discover and Stories.
The launch of the program comes at a time when competitor Facebook is really going full-steam ahead in terms of the influencer game, with its Branded Content search engine. Snapchat really needs a better monetisation strategy, and this could be a start, despite it saying that it’s not taking a cut from the deals made through the program. Snapchat also will not be tying brands or creators to contracts.
“Snapchat Storytellers” could prove to be a nice boost for Snapchat as it may help give advertisers more reasons to invest in Snapchat and its ads. It could also encourage influencers to create more content on Snapchat instead of other apps like Instagram, which has since overtaken Snapchat in many ways.