Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
In an effort to reward its creator community for their creativity, Snapchat is offering users a new way to win cash prizes. Announced last week, Spotlight Challenges will reward Snapchatters who create top-performing Spotlight Snaps using specific Lenses, Sounds, or #Topics.
Related | Snap Introduces New’ Snapchat Trends’ Tool
According to the announcement, Spotlight Challenges encourage Snapchatters to bring “their unique voice, perspective, personality and creativity” into their Snaps. Starting November, Snapchatters can partake in the Challenge to win part of a $1k to $25k jackpot, though Snapchat says it may add to the amount on specific Challenges.
Either way, all winning Snapchatters will walk away with more than $250 from a Spotlight Challenge.
To participate, users on Snapchat can tap on the trending symbol on the top right corner of Spotlight to visit the Trending Page, where they can select the Challenge to participate in. They’ll then be able to see the specific Challenge’s page, with a description of the Challenge – and entries already submitted by the community.
“Challenge Details” will provide additional Challenge-specific information, such as available prizes and the deadline for the submission. At this point, Snapchatters can tap the camera icon to open the Snapchat camera and start creating.
The top 50 eligible, most relevant, and most-viewed submissions in each Challenge will be judged on the following criteria: Creativity & Originality, Innovative use of Snap Creative Tools, Unique POV, and Entertainment Value.
Snap says that, on each Challenge, the platform will reward about 3 to 5 winners, “although occasionally we may select more or fewer winners.” Spotlight Challenges will be rolling out next month to Snapchatters 16+ in the U.S., with more markets coming in the following months.
Featured image: Snapchat
You might also like
More from Snapchat
Snapchat Brings AR Lenses To Microsoft Teams
Microsoft Teams users around the world can now use more than 20 AR Lenses thanks to a new partnership with …
Snapchat For Web Is Now Available To Everyone
Snapchat for Web, previously only available to paid subscribers is now open to all users. Snapchat had announced the new web …
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute. Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
