Snapchat is getting a livestreaming video feature but it will not be available to regular users, only to Snapchat’s publishing partners.
That’s right, Snapchat is the latest platform to add live video to its arsenal of features. But as always, Snapchat is doing it with a twist: it will only be available to its publishing partners. Of course, this is also how Facebook Live started, remember? So who knows? It may roll out to all users some time in the near future.
The announcement came as part of a larger deal that NBC struck with Snapchat for its Winter Olympics coverage. The live stream will be similar to what NBC will show on TV, but is cut down to shorter (2-6 minutes) segments. Snapchat users will receive a notification when NBC goes live, and the stream will be shown in the Discover section of the app. This is the first time that NBC will broadcast Olympics video content outside its own properties.
Other publishing partners should follow soon, and take advantage of Snapchat’s latest feature release. Like I said before, it could well be that we all get the feature soon. Fingers crossed.
You might also like
More from Snapchat
Snapchat is introducing 'Campaign Lab' in its Ads Manager, to let advertisers run scientific experimentation on their campaigns.
Bitmojis on Snapchat are getting a fashion upgrade with the new Fall/Winter collection from luxury brand Off-White.
Snapchat is introducing its first-ever practice-based certification as part of its Snap Focus ads certification courses.
Snapchat's music library just got a huge boost with music from Universal Music Group's catalog, following a deal with the …
Snapchat has announced the launch of Public Profiles for Businesses on its platform, to help brands run their organic presence …
These new generation Spectacles are the first to offer built-in AR. But they're not available to the public. Yet.