Snap Inc. has announced the launch of Yellow, a new accelerator program to fund and mentor new media creators and startups creating mobile content.
Snap is looking for established or aspiring storytellers and creative geniuses with big ideas, from around the world, for an inaugural three-month program that begins in September 2018. According to the announcement of the program, Yellow will be “a launchpad for creative minds and entrepreneurs who are looking to build the next generation of great media companies,” helping successful applicants shorten the time it takes to make great ideas a reality.
Each year, Snap Inc. will choose a small group of people or teams to join the program and provide the tools necessary to grow their business “from the ground up.” Apart from funding ($150k for equity on founder-friendly terms), those who make it into the program will also receive mentorship and introductions to industry veterans, but will also be given creative office space in Venice, California. Finally, there will also be an opportunity for distribution on Snapchat.
So, if you’re into AR, interactive storytelling, any new kinds of narratives, or something that hasn’t been thought of yet, you can find out more about the program here and apply. Applications close July 8, 2018.
You might also like
More from Snapchat
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …