Snap Inc. has announced the launch of Yellow, a new accelerator program to fund and mentor new media creators and startups creating mobile content.
Snap is looking for established or aspiring storytellers and creative geniuses with big ideas, from around the world, for an inaugural three-month program that begins in September 2018. According to the announcement of the program, Yellow will be “a launchpad for creative minds and entrepreneurs who are looking to build the next generation of great media companies,” helping successful applicants shorten the time it takes to make great ideas a reality.
Each year, Snap Inc. will choose a small group of people or teams to join the program and provide the tools necessary to grow their business “from the ground up.” Apart from funding ($150k for equity on founder-friendly terms), those who make it into the program will also receive mentorship and introductions to industry veterans, but will also be given creative office space in Venice, California. Finally, there will also be an opportunity for distribution on Snapchat.
So, if you’re into AR, interactive storytelling, any new kinds of narratives, or something that hasn’t been thought of yet, you can find out more about the program here and apply. Applications close July 8, 2018.
More from Snapchat
At its first-ever partner summit last week, Snap introduced several new features and tools - among them, "Landmarkers."