YouTube has announced it’s expanding its “Artist on the Rise” program, making it a monthly feature on its Trending tab. The program is designed to support and help more artists get discovered on its platform.
The list of artists who were first discovered on YouTube is a long one, and many new or lesser-known ones try to make it big on the platform. After all, as YouTube explains in a recent blog post, “many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer.” To build on this, and in its effort to showcase more new artists, YouTube has announced it is expanding its Trending tab to include artists from its now monthly “Artist on the Rise” program.
Colombian-Canadian singer-songwriter Jessie Reyez is the first artist to debut on the expanded program which will “promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces.”
The Artist on the Rise Trending tab will of course still include its three weekly featured songs from emerging artists “that are making a significant impact” on the platform.
The move follows YouTube’s launch of YouTube Music and YouTube Premium last week.