Snapchat’s new free ‘Snap Focus’ course helps you learn everything you need to know about advertising on Snapchat and getting your Snapchat Ads Manager certification.
Everyone’s an expert these days, that’s why just saying that you know something just isn’t enough. Also, learning is just one part of the journey – it’s very important to be able to prove your knowledge with a certification. That’s why Snapchat is introducing Snap Focus, a new learning portal, an “up-to-date resource and destination to learn about the latest and greatest from Snapchat and the community who uses it.”
What is Snap Focus?
Snap Focus is a comprehensive course ideal for advertisers and agencies – allowing them to master Snapchat and stay on top of advertising on the platform. It’s also flexible, allowing those who start it to work on coursework that matters most to them or complete their Snapchat Advertising Essentials certification.
The free six-course program provides a solid basis for anyone and offers value whether their focus is on media planning and buying, audience and communications planning, brand strategy, or creative development.
As explained in a recent announcement, Snap Focus will give anyone who takes it “a foundational understanding of Snapchat, the Snapchat Generation, advertising formats and opportunities, how to deploy media and creative campaigns in Ads Manager, and creative best practices.”
Snap Focus Course Sections
Intro to Snapchat
Explore all the different things that make Snapchat, Snapchat!
The Snapchat Generation
See how Snapchatters are making big changes to how the world communicates and stays close.
Advertising on Snapchat
Learn how to drive ROI for your brand or business – no matter where your potential customers are in their journey.
Getting Started on Ads Manager
Find out everything you need to know to create your first campaign on Snapchat.
Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
Measure and Optimize Campaigns
See how to measure and optimize your campaigns in Ads Manager.
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