Facebook has launched 15 new free Blueprint courses covering the fundamentals for those who want to take their businesses online.
As more and more businesses around the world start thinking more seriously about going online for the first time or increasing current online activities, social platforms are doing their best to give them the resources to do so as fast as possible. Among them, Facebook is looking to help businesses figure out how to get started online, with 15 new Blueprint courses that are now available.
As you will already know, Facebook Blueprint courses are free, so all you have to do is take them. Facebook says the lessons have become “even more straightforward, putting concepts into context with storytelling and offering downloadable materials to help bring what you learn to life.”
Here are five of these Blueprint Courses – you can explore all courses here.
How to Select the Right Social Channels for Your Business
With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. This course will help you choose the right channels that are best suited for your business.
Tell Your Business Story
People have personalities. Businesses have brands. Taking the time to define yours can help you be more consistent in how you talk about your business. In this course, learn to explain what a brand is and how to start creating or refining your own.
The course will show you what a process framework looks like and give you a downloadable Brand template to use.
Mapping the Customer Journey
The customer journey refers to the experiences people have before making a purchase. Understanding it can help you develop a marketing plan that drives customers down the path to conversion. Take this course to learn when and how to reach potential customers.
Within it, you’ll get a free Customer Journey template.
How to Set Marketing Goals
Establishing goals upfront can help you stay focused on what you hope to accomplish with your marketing efforts. And in setting goals, it pays to be SMART: specific, measurable, achievable, relevant, and time-bound. In this course, learn how to set SMART goals and measure milestones.
You’ll also get a Marketing Goals template.
How to Create and Manage a Content Calendar
Everything your business shares online, from photos to ads, is content. Creating a content calendar can help you plan content — where to place it and when to share it.
In this course, learn why organizing content is essential and how to assemble a content calendar of your own with a free Content Calendar template.