Also Read: Snapchat Takes Your Money Very Seriously
Snapchat has been focused on a shopping spree recently, acquiring or planning to acquire ad tech companies, that will allow it to automate its ad buying process. More specifically, Snapchat is looking to incorporate targeting and analytics in its products, to attract more advertisers, and to offer a comprehensive platform for tracking performance and optimisation.
Also, Snapchat is also investing in developing an API to facilitate the ad buying process. This means that the social network is heading in the direction of both Facebook and Instagram, which, have not only set up a great self-serve ad platform, but have also allowed third parties to embed these functionalities in their own platforms.
Such moves could boost revenue for Snapchat, which seems to reserve promoted spots only for brands that are willing to pay large amounts for a place in the spotlight. By developing an ad suite, the company could become more accessible to more brands and generate some much needed revenue. However, as with all platforms that take the first steps in advertising, Snapchat’s main concern is to strike the right balance between organic, and promoted content.
One thing is for sure. It’s going to be an exciting year for Snapchat. Do you agree?
If you like our stories, there is an easy way to stay updated:
You might also like
More from Snapchat
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …
After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience …