Samsung introduces a new eco-packaging across its lifestyle TV product portfolio, in efforts to reduce the environmental footprint.
Samsun’s new eco-packaging is made from eco-friendly corrugate cardboard allowing customers easier recycling. The true innovation, however, comes from a dot matrix design that allows for upcycling of the cardboard boxes for creative reuse.
A manual (available with a QR code) is included with the packaging to guide customers on how to build different small household items out of the cardboard boxes. Therefore, owners of The Serif – Samsung’s high-end lifestyle TV – can build cat houses, magazine racks, a small end table or even shelves to tore household items and stack other electronic devices under their TVs.
As part of the rollout of the new eco-packaging, Samsung and Dezeen, a British lifestyle magazine, are holding a global design competition, where the two companies will award the most unique and practical designs and will apply the designs into its eco-packaging manual.
Earlier this year, Samsung had already won CES 2020 Innovation Awards for its eco-packaging concept for promoting the efficient use of resources.
“Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves,” said Kangwook Chun, Executive Vice President and Head of Product Strategy Team of Visual Display Business at Samsung Electronics.
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