New Samsung smart TVs will have a built-in, intuitive NFT platform that will let users browse and trade digital works from their couches.
Samsung has revealed plans to release a new smart TV lineup with integrated NFT-support, to browse, buy, sell, and display them via a personalized platform.
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In a press release last week, the South Korean tech giant announced that starting in 2022, Samsung’s Micro LED, Neo QLED, and The Frame TVs will have an NFT Platform app that will enable users to discover, purchase and trade digital artworks.
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said. A new TV NFT explorer and marketplace aggregator will enable users to experience the digital pieces on a screen bigger than laptops or smartphones.
In addition to presenting further details on each NFT and its metadata, Samsung also promises that its smart TVs will automatically adjust their screens’ image quality to the artists’ preset values to ensure that each work is displayed with the visual settings intended by the creator.
The integration of NFTs into its products is part of Samsung’s broader investment in metaverse projects, which saw the creation of its venture capital arm, Samsung Next – and participation in an investment round for Nifty’s, the first vertically integrated social NFT platform, more recently.
The company will make further details available about the NFT platform soon.