The Reddit NBA partnership will see unique NBA content featured on Reddit, including a series of NBA AMAs sessions on the platform.
Sports partnerships are a growing trend for social media platforms. Just yesterday, Clubhouse announced its first program with the NFL, only a week after Sean Brown joined as head of sports partnerships.
Reddit and the NBA are excited to announce their first content and ad sales partnership. The partnership will see unique NBA content featured on Reddit, including a series of NBA AMAs, Ask Me Anything (AMA®) sessions on the platform in partnership with the NBA and Reddit.
With more than 3.9 million members in r/NBA alone, this collaboration gives NBA fans on Reddit access to content and game highlights, presented by a roster of brands.
Tipping off the partnership was an NBA AMA® series presented by Ruffles, the Official Chip of the NBA. Up first is Ruffles endorser and NBA All-Star Jayson Tatum, who answered questions from fans on Reddit on Monday, April 26 in the r/NBA community. Ruffles endorser and NBA All-Star Anthony Davis will then host his own AMA® for community fans to look forward to later in the season.
As Reddit and the NBA announce an additional line-up of NBA stars for the AMA® series in the coming months, the partnership will also showcase custom game action highlights and NBA and WNBA content on Reddit for the first time.