While virtual reality (VR) can’t actually create empathy, it’s being used in a variety of environments to help facilitate it. Is bringing it to a war scenario helpful or alarming?
The International Committee of the Red Cross’ aim is “to find out if this kind of personalized interactive approach resonates with the audience and has the potential to change someone’s perception or incite behavioral change.”
Watch the 13-second trailer and think about your own responses. Is there a danger that this particular movie will be viewed as just another entertainment product by gamers who like to test their reflexes or strategy skills with video games? Will those who most need to learn some empathy be the ones who are impelled or compelled to watch it?
The film was shot in Beirut, where there are plenty of bombed-out buildings to use, and available ‘actors’ from war-ravaged countries like Syria and Iraq.
“We want people who aren’t familiar with urban conflict to get a sense of what it looks and feels like,” says the ICRC, which will be monitoring reactions to the movie to help decide the future role VR may have in their work.
What’s your reaction? Do you think VR has a vital role to play in helping humanity; or is a dumbing-down of our faculties; or simply technology that can go either way depending on the scenario and/or user?
As Hamlet said, “there is nothing either good or bad, but thinking makes it so.”
To have your say on this and other ads, visit the ADDS site.
Read next: What’s It Like Turning 18 In 2018? Here’s The Inside Gen (Z)
You might also like
More from Creative Campaigns
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …