Pepsi used a recent concert in Antwerp, Belgium, by Beyoncé to debut its Pepsi Like Machine, which dispenses a can of Pepsi or the Pepsi product of the user’s choice after he or she likes the beverage maker’s Facebook page.
Here’s how it works, as reported by Mashable: Facebook users can either like the Pepsi page on their mobile devices or use a touch screen on the machine to do so, after which they are rewarded with a free beverage of their choice.
The description of the YouTube video for the Pepsi Like Machine reads:
Pepsi wanted to create a new way of sampling — an easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s why we created the Pepsi Like Machine. And guess what … people really liked it. First test was at the 2013 Beyoncé concert in Antwerp. Live for now.
This article was originally published on AllFacebook.com
You might also like
More from Facebook
Facebook has announced several new shopping updates across its apps, including the expansion of Shops to WhatsApp and Marketplace.
Facebook has announced the official launch of Live Audio Rooms, one of the social audio features it announced recently.
Facebook has announced several new features that will help Group admins manage and moderate their groups more effectively.
After announcing the test of ads in the Oculus mobile app, Facebook will now also start testing in-headset ads within Oculus …
Facebook has announced Streamer Fan Groups, a new type of Facebook Group that lets streamers better connect with their fans.
To celebrate World Blood Donor Day (June 14) Facebook announced the Facebook Blood Donations feature is now available in 37 …