Pepsi used a recent concert in Antwerp, Belgium, by Beyoncé to debut its Pepsi Like Machine, which dispenses a can of Pepsi or the Pepsi product of the user’s choice after he or she likes the beverage maker’s Facebook page.
Here’s how it works, as reported by Mashable: Facebook users can either like the Pepsi page on their mobile devices or use a touch screen on the machine to do so, after which they are rewarded with a free beverage of their choice.
The description of the YouTube video for the Pepsi Like Machine reads:
Pepsi wanted to create a new way of sampling — an easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s why we created the Pepsi Like Machine. And guess what … people really liked it. First test was at the 2013 Beyoncé concert in Antwerp. Live for now.
This article was originally published on AllFacebook.com
You might also like
More from Facebook
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
Facebook’s ‘News Feed’ Is Now Just ‘Feed’
After 15 years, Facebook is changing the name of its home page in an effort to move away from the …
