Shoppable here, shoppable there, shopabble everywhere! Brands have started taking advantage of every little technological feature that will make their content convert, instantly. The latest brand to join the craze Puma.
The brand debuted a video, featuring English footballer Adam Lallana who discusses about Puma’s latest collections. As he talks, users can see small, clickable annotation marks that, once hit, reveal more information about the featured products.
From that point on, visitors can choose either to share the products on their social networks or shop them directly from JD Sports website. This type of technology is brought to life with the help of Smartzer, a company specialised in turning content into bespoke, shoppable experiences.
According to Fashion & Mash, the video is scoring 6.9% at conversion rates, and shows earnings per click at 24 times higher than the e-commerce industry standard.
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