Shoppable here, shoppable there, shoppable everywhere! Brands have started taking advantage of every little technological feature that will make their content convert, instantly. The latest brand to join the craze Puma.
The brand debuted a video, featuring English footballer Adam Lallana who discusses about Puma’s latest collections. As he talks, users can see small, clickable annotation marks that, once hit, reveal more information about the featured products.
From that point on, visitors can choose either to share the products on their social networks or shop them directly from JD Sports website. This type of technology is brought to life with the help of Smartzer, a company specialized in turning content into bespoke, shoppable experiences.
According to Fashion & Mash, the video is scoring 6.9% at conversion rates and shows earnings per click at 24 times higher than the e-commerce industry standard.
If you like our stories, there is an easy way to stay updated:
You might also like
More from Creative Campaigns
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Netflix has released the first eight minutes of Stranger Things Season 4 on YouTube. The show will debut on May …
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.