Facebook has introduced three new tools for publishers who go live on the platform, aimed at making the broadcasting experience simpler, helping them grow and audience, and giving viewers more flexibility when experiencing videos on Facebook Live.
There are more and more publishers going live on Facebook every day, proving that Facebook Live is an innovative way to tell stories, and interact with communities. Over the last year, broadcasts from verified publisher Pages have increased an average of 1.5 times in fact. But that’s not all. Live brings the world closer together. So, Facebook is constantly bringing new tools to help broadcasters provide better Live video experiences.
Here are the three new features for publishers who broadcast on Live, as announced by Matt Labunka, Product Manager at Facebook:
Persistent Stream Keys
With this new feature, Facebook allows publishers and creators who frequently use the Live API to simplify their broadcast experience. Now, only one stream key needs to be sent to production teams to be used with an encoder when going live on the platform. Labunka explains that because a Page’s stream is permanent, “it can be sent in advance of a shoot — making it easier to collaborate across teams and locations for live productions.”
Broadcasters will be able to save time by using the same stream key each and every time they start a new Live video. Streamers who want to get their content out as quickly as possible just use the same persistent key for their broadcasts.
The second new feature is crossposting, a feature that helps broadcasters grow their audience. As Labunka explains, “crossposting helps amplify the reach of pre-recorded videos to audiences across all of their Pages.” Now, it’s available for live video as well. All Pages can now “seamlessly publish a single broadcast across multiple Pages as an original post.” The feature is available in Publisher Tools on Pages, as well as the Live API.
There are many benefits to crossposting: As Felipe Marcondes, Social Media Manager of World Surf League explains, World Surf League and Brazilian media network, Multishow, have been able to grow reach and engagement on their broadcasts with the feature:
“The Live Crossposting process is really simple and is the perfect solution for us to not only aggregate our views and engagement on live videos, but to also promote our show in Facebook Watch, Surfing Sundays. We crossposted this recent Live video to our main page, a sponsor’s page, and one of our athlete’s pages, and the results were great, with more than 1.5M views, 4,500 Shares and over 538K minutes watched.”
Jorge Carrasco, Digital Manager at Multishow explained that they’ve seen “40% more retention” on crossposted broadcasts “than other live videos in the past 90 days, and interactions on the video were 2x more” than those typically seen on Live videos.
The Live Crossposting feature can be found in the Crossposting section in Publisher Tools.
The third feature coming to Facebook Live gives viewers new ways to experience live video. The feature currently being tested, allows viewers to “rewind Live videos from Pages while they’re live.” While they watch live, many viewers might want to rewatch moments, or catch up on ones they missed, “like a big play in a sports game or a crucial moment during a show.” The video might be live, but viewers can simply rewind to the part they wanted to see.
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