TikTok has signed a deal with the artist’s estate to bring its “full song catalog” to its app where users can use them in their videos.
Despite being one of the biggest music stars of its time, it is not easy to listen to Prince nowadays. That is because the artist was long protective of his work, pulling his music from most streaming services before his death. His estate only started bringing albums back to services like Spotify in 2017.
Today TikTok unveiled a deal that will let the short video app gain access to Prince’s complete discography.
Now if this is great news to you, you are probably not in the core demographic of TikTok users. And that is ok because this could actually be a very smart move on behalf of the short format video platform whose audience tends to be very young. Could Prince be the artist that helps TikTok bring in older users?
Prince’s estate also hopes that the partnership will help introduce his music to a new generation of fans who are perhaps not very familiar with his sound. TikTok has gained a reputation from pushing all genres of songs into popularity.
Note that, like other songs on TikTok, uses will only get access to 15-second snippets which have already been edited, and not the entire songs. Prince’s estate has also launched an official TikTok account, which features music video clips and part of a TV interview.
You might also like
More from TikTok
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.