If there is not thing social media have taught us, it is that we can make the Internet about what we like. Our Facebook interests, the people we follow on Twitter, the pictures we like on Instagram, the videos we like to watch on YouTube, everything is made so that we get to see what we like as much as possible.
There is one thing that has “forgotten” to evolve though: digital banners.
Also Read: 4 Lessons From The World’s Best Social Media Campaigns
Let’s face it, advertisers know a lot more about us than they did 5 years ago. Thanks to all our activity on social media, they can target us based on who we are, where we live, what we buy, what we like, etc…. and they use all that to show us the same digital banners, over and over again.
As a result, ad-blockers have flourished and Internet users have really taken a dislike towards those flashy, often animated banners you find on most sites (well, except ours of course!)
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So what is the solution?
The economic model of the Internet is still very dependant on online advertising. We will not be getting rid of banners anytime soon, will we? So what can be done?
Post-it®, the sticky note brand, had an awesome idea: what if banners actually became something useful? Something that helps you remember the important things you have to do, a bit like real life Post-it notes, basically.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So they came up with this (watch the video) and we truly agree with them: these are the banners that will make the Internet like banners again!
You might also like
More from Creative Campaigns
TikTok Is Testing Refresh, A New Feature To Reset Your For You Page
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …