Popeyes is still open, and to spread the word it’s willing to share its Netflix password with a thousand customers.
When one can no longer rely on the outside world, one solution is to seek the comfort of family.
To keep the family spirit going, and to inform customers that its restaurants are still open, Popeyes is doing what every family does: share its Netflix password with you. Well, with the first thousand of you who Tweet a picture of your at-home fried chicken order with the hashtag #ThatPasswordFromPopeyes.
“We really treat everyone as family,” said Popeyes global CMO Paloma Azulay, who assumed the role last month and will oversee the international expansion. Southern hospitality—treating everyone as family—is a big part of Popeyes heritage, she explains. And during a global pandemic, that’s more important than ever.
“We’re living a time where we need to be closer together and help each other,” Azulay says. So, Popeyes wanted to do something for its customers that every modern family does: share streaming passwords.
In times of social distancing, promoting at-home takeout meals and online streaming makes total sense.
The Netflix accounts will be active for one month, as part of the campaign developed with the help of the company’s creative agency of record, Gut Miami.
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