McDonald’s Brazil updated its logo to raise awareness for social distancing, splitting its famous golden arches logo in two.
“We are at war with an invisible enemy.” We are living through some strange and scary times. Yet, there are some simple gestures we can all adopt, to slow the spread of the COVID-19 pandemic. One of these is social distancing, which, pretty much means staying 6ft away from others.
Despite the efforts of governments, and the proven effectiveness of the method, people across the world seem to ignore the guideline. So brands are stepping in.
In Brazil, McDonald’s chose to get involved and released an updated version of its famous golden arches logo. The logo now appears separated in two, abiding by the rules of social distancing.
McDonald’s Brazil is also promoting its delivery and drive-in services, to help people respect social distancing.
This is certainly an initiative we applaud. Remember that washing your hands regularly, avoiding touching your face and social distancing are key elements in fighting the spread of the pandemic. Do it.
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