Tinder is about to get another dimension. By launching Tinder Social globally, the company is moving away from being “just the world’s leading dating app”, to a more “social” planner for a friends night out.
Tinder Social allows Tinder users to get a group together and use collective attractiveness to plan a night out, or an excursion with another group. As explained by Sean Rad, CEO and co-founder of Tinder
[quote]Tinder Social is designed to make it as easy as possible to plan your night, get out into the real world and meet new people. The new feature takes the Tinder experience to a new level, offering our users more ways to expand their social circles and interact with potential matches. We believe it’s the ultimate tool for planning your next adventure.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Tinder Social was launched as Beta in Australia a few months ago, and the company is now ready to roll it out globally… Having learned a lot of course…
[quote]Our users were very much focused on immediacy and cared about what they wanted to do tonight. We made a considerable amount of changes to how it works since the Australia launch and oriented the entire product around going out tonight.[/quote]
Another big learning from the Beta was that users wanted the option to opt-in rather than being forced to use Tinder Social. So now, in the version rolling out globally, Tinder users get to choose whether they want to use both apps or just one at a time. Users with both versions activated, will see both individuals, and groups, in their feed.
How Does It Work?
To be honest, it is extremely similar to how Tinder has worked so far… except that now you can add your friends to the mix: select the friends you want to go out with, choose what you would like to do, and search for a match (slide left, slide right, ..)
A bit of a problem that was not corrected in the latest version is that with Tinder Social turned on, users get to see the Tinder profiles of all their Facebook friends… while most people are not super willing to have their profile up for public viewing. A small price to pay to have fun with your friends?
https://vimeo.com/175635774
You might also like
More from Other Platforms
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
LinkedIn Rolls Out Focused Inbox
With Focused Inbox, LinkedIn wants to help you engage in the conversations that matter most.LinkedIn is rolling out a new …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
YouTube Brings Shopping Features To Shorts
YouTube is testing affiliate marketing and in-app shopping features on Shorts, less than a week after TikTok began testing similar …