Tinder is about to get another dimension. By launching Tinder Social globally, the company is moving away from being “just the world’s leading dating app”, to a more “social” planner for a friends night out.
Tinder Social allows Tinder users to get a group together and use collective attractiveness to plan a night out, or an excursion with another group. As explained by Sean Rad, CEO and co-founder of Tinder
[quote]Tinder Social is designed to make it as easy as possible to plan your night, get out into the real world and meet new people. The new feature takes the Tinder experience to a new level, offering our users more ways to expand their social circles and interact with potential matches. We believe it’s the ultimate tool for planning your next adventure.[/quote]
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Tinder Social was launched as Beta in Australia a few months ago, and the company is now ready to roll it out globally… Having learned a lot of course…
[quote]Our users were very much focused on immediacy and cared about what they wanted to do tonight. We made a considerable amount of changes to how it works since the Australia launch and oriented the entire product around going out tonight.[/quote]
Another big learning from the Beta was that users wanted the option to opt-in rather than being forced to use Tinder Social. So now, in the version rolling out globally, Tinder users get to choose whether they want to use both apps or just one at a time. Users with both versions activated, will see both individuals, and groups, in their feed.
How Does It Work?
To be honest, it is extremely similar to how Tinder has worked so far… except that now you can add your friends to the mix: select the friends you want to go out with, choose what you would like to do, and search for a match (slide left, slide right, ..)
A bit of a problem that was not corrected in the latest version is that with Tinder Social turned on, users get to see the Tinder profiles of all their Facebook friends… while most people are not super willing to have their profile up for public viewing. A small price to pay to have fun with your friends?
https://vimeo.com/175635774
You might also like
More from Other Platforms
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Tech Companies Are Teaming Up To Free Us From Passwords
Apple, Google, and Microsoft are committing to expanded support for the FIDO standard to bring a passwordless future.
TikTok (Finally) Adds A Friends Tab
TikTok has finally added a friends tab, it replaces the Discover tab in the app’s bottom menu.Is TikTok becoming a …
YouTube Expands Offense Warnings To Desktop, Updates Payments System
New updates for creators! A dedicated payments account within AdSense, and warnings on potentially offensive text detected by AI.