Tinder is about to get another dimension. By launching Tinder Social globally, the company is moving away from being “just the world’s leading dating app”, to a more “social” planner for a friends night out.
Tinder Social allows Tinder users to get a group together and use collective attractiveness to plan a night out, or an excursion with another group. As explained by Sean Rad, CEO and co-founder of Tinder
[quote]Tinder Social is designed to make it as easy as possible to plan your night, get out into the real world and meet new people. The new feature takes the Tinder experience to a new level, offering our users more ways to expand their social circles and interact with potential matches. We believe it’s the ultimate tool for planning your next adventure.[/quote]
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Tinder Social was launched as Beta in Australia a few months ago, and the company is now ready to roll it out globally… Having learned a lot of course…
[quote]Our users were very much focused on immediacy and cared about what they wanted to do tonight. We made a considerable amount of changes to how it works since the Australia launch and oriented the entire product around going out tonight.[/quote]
Another big learning from the Beta was that users wanted the option to opt-in rather than being forced to use Tinder Social. So now, in the version rolling out globally, Tinder users get to choose whether they want to use both apps or just one at a time. Users with both versions activated, will see both individuals, and groups, in their feed.
How Does It Work?
To be honest, it is extremely similar to how Tinder has worked so far… except that now you can add your friends to the mix: select the friends you want to go out with, choose what you would like to do, and search for a match (slide left, slide right, ..)
A bit of a problem that was not corrected in the latest version is that with Tinder Social turned on, users get to see the Tinder profiles of all their Facebook friends… while most people are not super willing to have their profile up for public viewing. A small price to pay to have fun with your friends?
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